When it comes to a fast-paced environment such as social media, not all businesses do well. Some may enjoy an exceptionally high growth rate in the beginning, and end up with declining numbers later on. So how does a business succeed in the long term with Facebook marketing? Read on to find out more about the recipe towards achieving S.U.C.C.E.S.S.
When it comes to Facebook marketing, many people tend to give their friends’ recommendations high regard. This means that you, as a business owner, should invest more in sponsored stories, where your ad appears with a corresponding story. For example, when promoting an event, a sponsored story would show users that, “Friend 1 and ten others are going.” This would give the user a sense of credibility.
If there’s one thing essential in social media marketing, it’s the need for constant updates. Fresh content will make your audience interact more, and will steer frequent visits to your page. Keeping up with recent trends is also a must for social media survival. Hence, you should always make sure to update the posts on your page.
To further entice your audience, you need to spark interest. You can use cliff hanger statements as your headline, so the posts act like bait that will lead your customers to your desired page. You can also include attention-grabbing thumbnail images that will give a message without giving out the entire story.
Facebook marketing is all about competition. To get ahead, you must know your opponents and competitors. You can use the watch page feature of Facebook to check on and monitor individual pages. You can also use this tool to learn more and get customer feedback on which methods work and which do not.
The key to a healthy and fruitful Facebook page is engagement.
By engaging attention, your page must have plenty of activity, and include a lot of audience participation. You can put in surveys, or even start some promos to invite more people to like your page. The more active your Facebook page is, the better chances it has at SEO. Search engines can easily find pages that are frequently shared and liked by people.
For more efficient page management, you can take advantage of the scheduled post feature. This allows you to write content, edit or upload any photos in advance and post it at a later date. It can be edited and can be canceled. This is recommended especially for targeting certain parts of the day.
Once you have established a group of followers and a strong fan base, you need to maintain a certain level of growth, just like in any other aspects of business. You need to invite more people continually and extend your reach and keep interacting with the audience you already have.
With over a billion users to it, Facebook is indeed excellent ground to promote and extend your business network. By keeping the steps to S.U.C.C.E.S.S. in mind, you can quickly gain an edge over your competitors, increase your site traffic and more importantly, translate each click into sales.