Facebook is, by all definitions, one of the biggest innovations the internet has ever seen. It is the largest social media site, with over a billion users all around the planet. With such a massive number of users who log in on a daily basis, many companies are harnessing Facebook, taking advantage of its ability to expose and market their brands.
The most important parts of Facebook marketing are accessibility and easy access to information. You can look for a particular target market just by filtering users according to demographics, interests and even by exact geographical location. This presents an opportunity for start-up businesses and budding entrepreneurs to openly and inexpensively promote their products and services.
As a company and as a marketer, here are some valuable tips for beginners on how to maximize Facebook for your business:
The Types of Facebook Ads
Coming from a public business page that can easily be created for free, you can purchase paid ads from Facebook. There are many types of paid ads. You can build an ad that directs to your public page or your actual site, or you can even make ads publicize your promotions and events.
These Facebook ads can be bought through an auction. Companies are required to pay for every click, action, and impression. There are multiple formats for paid ads, depending on how you want to promote your business. You can even make and publish all sorts of ads yourself, using Facebook’s free public page interface or by using an API developer.
Facebook marketing currently has ten various ad categories:
- Event ad
- App ad
- Mobile App ad
- Domain ad
- Page like ad
- Coupon or Offer ad
- Page post link ad
- Page post video ad
- Page post photo ad
- Page post text ad
These ads require you as a business to place your desired text, photo thumbnail and meta description for each format, which comes with a specific number of characters and picture size, depending on your preference. You just need to maximize your ads and make sure your descriptions entice viewers to click.
Facebook has also developed a feature that allows users to hide your ad if they decline to like the page. A dialog box appears, asking the user why he or she did not like the ad. This can prove helpful to determine further improvements on your ads.
Customize Your Ads
Another significant tool that Facebook has is for you to customize your ads, according to the people you specifically want to target. You can have your ads linked to a related page they have previously liked, or even previous external sites they have visited.
Facebook also provides a powerful analytics tool to give you a report on how well your marketing strategies are doing. You can view the trend on how many people reach your posts or the rate of growth of your followers, to give you an idea on which ads work, and which ones don’t.
Other Aspects Of Facebook Marketing
To drive traffic, there are other aspects of Facebook Marketing you need to be aware of. Check out the other articles in this series where we cover these topics in more detail.